Discover
Discovery goal 1
Identify who the primary users are of Edumersive at the time. This would help determine who future customers could be and also if there are use patterns among differing persona's.
Discovery goal 2
Map how users engage with the product on their first time uses. Here I could determine where pain points exist in their journey.
Interviews
Finding 1
Users experienced uncertainty when making their first lessons in the product. They expressed their uncertainty in determining what actions would be best to take first.
Finding 2
Customers expressed that after some became competent in using the product they noticed their colleagues were not equally catching up in skill. For this reason, the more skilled users were then designated as a teacher/guide for the product within the company.
Finding 3
Users expressed that even before using the product they had limited time to their hands. Their tasks take up most of their time leaving them with little room of taking on additional courses.
Finding 4
Some users said that they were hoping for certain features to be included with the product weren't there. They wished some tasks would be taken over for them and/or would be explained in one way or another.
Define
Refined Discovery
Re-Discovery Goal 3
Competitor analysis
Survey how similar products support users their usage. Here I could see what similar things competitors attempt to adress and also determine by cross examination what Edumersive's users would be missing from other products.
Re-Discovery Goal 4
Gather and compare
Refine what wishes users have when using the product for the first time and compare how those wishes align with how competitors attempt to fullfill them.
Develop
Findings
Users expressed that they prefered a way to replicate the lesson material in one way or another. They wanted a way to either copy or be explained how to replicate material they were seeing. They prefered the concepts that had either of these things.
A preference for separation from the product was made clear by users. They wanted a way to use other features they enjoyed outside of the product. They wanted to be able to not only be locked into the product when learning about it.











